6 Powerful Video Creation and Marketing Tools Every Creator Should Know About
The Right Tools for the Job
Taylor working on Adobe Premiere Pro.
Having the right tools is essential for whatever you are creating, whether it is a physical craft, digital video, or marketing strategy. The proper tools make the process easier and improve the final result. For example, if you are making a paper craft, you could tear the paper with your hands, but that would leave a jagged edge. Using scissors, however, gives you a clean cut. The same principle applies to digital marketing: if you do not use the proper tool for the job, you will end up with a jagged edge.
Programs for Video Creation and Distribution
StudioBinder
StudioBinder is an excellent program that helps you create high-quality scripts and automatically applies proper screenplay formatting. No need to remember how to format dialogue, it does that for you.
Adobe Premiere Pro
Premiere Pro offers a wide selection of professional-grade video editing tools and resources. It can be tricky to learn, especially of you want to pull off a specific effect, but there are many tutorials you can look up to help you. It is the program we at Stanis Creative use to create our videos.
DaVinci Resolve
DaVinci Resolve is a powerful (and free) video editing program with a strong focus on color grading. It has a learning curve, but overall it is a solid program you can use at no cost.
Final Cut Pro (Mac Only)
Final Cut Pro is another video editing program comparable to Premiere Pro. It is only available for Mac users, but it is easy to get started with and learn all the little bits and bobs of video editing.
Buffer
Buffer allows you to schedule automatic uploads of various posts. For example, Stanis Creative uses it to promote the blog you’re reading right now, scheduling posts for Instagram, Bluesky, and Mastodon. It can post to more sites, but those are what we post to.
YouTube
YouTube is a great platform for hosting and easily accessing videos, and with the addition of YouTube Shorts, you can easily post short-form content similar to other social media platforms.
our Usage
Taylor manning the camera with a gimbal.
Stanis Creative has used many of these tools for its video projects, most notably Premiere Pro, Buffer, and YouTube. They help us edit our videos, host them on a platform, and distribute them to other platforms with ease.
If you are interested in getting into the video marketing industry, or if you are already involved and want support, we encourage you to try different tools and see what works best for you.