From Stage to Screen: How to Turn Event Footage Into Powerful Marketing Content

The Question

Jonathan playing his violin during a jam session.

During an event, we at Stanis Creative capture all kinds of footage. Hours upon hours of it! But how does that mountain of raw video become a polished, story-driven marketing piece?

First Step Off SD-Card Lander

The first step in bringing the stage to the screen is sorting the footage. You can’t uncover a story until you know what you have, organized and ready to work with. We go through every clip, carefully naming each file and identifying the moments that could shape a powerful narrative.

The Editing Of A Story

Once everything is sorted, we move on to editing. This is where the movie magic happens. From the gathered footage, we create reels, teasers, testimonials, and long form videos that tell the story of the event. Whether it’s for social media, advertisements, website content, or any other digital marketing need, we create it and deliver it.

Highlights

Jonathan working the camera at a show!

We also love to highlight the unique and exciting things happening at each event, especially by supporting fellow small businesses we meet along the way. We interview them, film B-roll of their craft in action, and carefully cut it all into promotional videos that help showcase their products and passion. At Stanis Creative, we value community and creativity, and we will always do what we can to uplift small businesses and strengthen the communities that surround them.

Credit With Interest

And of course, with every video we produce, we make sure to credit the artists and organizers who make it all possible. The people who give us the opportunity to showcase their booths, businesses, and events. They put on the show, and we give them an audience. (Or at least, a bigger one.)

Concluding the trilogy

Taylor with the camera at a St. Patrick’s Day event.

Capturing event footage is a lasting storytelling tool. It transcends time and, with the right edit, can continue to benefit your event, your business, and your community for years to come.